So how can you catch the attention of a programmer? When you approach a programmer with a job offer, you have two options. There is 0 and 1, like in the binary system. Either you reach him out, when he is considering a change. This thought has already appeared in his head, and maybe he is even mentally ready for a change. Or you come with a job offer at the moment when he is not considering it at all and is not ready for a change. The next steps will depend on which moment you "hit".
The first case. The programmer does not want to change job.
Don't count on getting a reply to a message sent through Linkedin or any other platform. If you do, it will be a brief „thank you” with a note that a candidate is not interested now. In many cases, he will simply click on the message without even reading it to avoid flashing the notification. The same will happen with a message sent by email.
Remote or stationary work (from which geographic location)
Domain in which the developer plans to develop his skills
Is there a chance, that he will one day come back to your message? Yes, if he is ready for a job change. Then he will review the last dozen archived or un-clicked messages.
In other cases, a programmer will notice a job offer or information about an employer if you put it into substantive content such as an article, podcast, or YouTube video. Then you have a chance that your website will be bookmarked and viewed more often. What is a „substantive content” for an experienced developer? What does he look for in the internet? He looks for answers to his questions:
- How to ... (do something)?
- Where can I find …?
- Which one is better ... ?
- This or this solution … ?
The other type of interesting content is something new or related to a developer's specialization such as a new role that he hasn’t heard of yet: i.e. AI Engineer, MLOps. Or content from a nearby area, which is in many cases a natural direction for career development like cybersecurity for system administrators or Golang language for PHP / Python or C/C++ developers. To create such content, very useful will be for you a general understanding of technology and knowledge about possible career paths in IT.
The second case. A programmer wants to change job.
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